Mental health therapy for people who want more self-understanding, richer relationships, and less shame in order to free themselves up for good things in life.
—Workshop—
Message In A Day
Craft a Clear, Aligned, Irresistible Therapy Marketing Message So the Right Clients Find You
Saturday, October 24 | Casa de Luz, Austin
Join Jill for an intimate, hands-on workshop for therapists who know they’re brilliant at what they do—but struggle to put it into words that actually connect with the clients they most want to reach.
Message In A Day
Craft a Clear, Aligned, Irresistible Therapy Marketing Message So the Right Clients Find You
Saturday, October 24 | Casa de Luz, Austin
Early Bird: $147 through October 9
Regular price: $197
18 spots available
You know your work.
But explaining it is a different skill.
You can have a rich, nuanced understanding of the clients you help, what they struggle with, and what actually creates change—and still sit down to write your website and somehow end up with:
“I provide a safe, supportive space…”
Or spend hours tweaking your Psychology Today profile, second-guessing your niche, and wondering why none of the words quite sound like you.
Message In A Day is designed to close the gap between knowing your work and knowing how to talk about it.
In three focused hours, we’re going to build your message together.
This isn’t a course you buy and promise yourself you’ll finish later.
And it isn’t three hours of marketing theory followed by a giant homework list.
You’ll come ready to think, write, experiment, and get feedback—and you’ll leave with actual language you can use in your practice.
Together, we’ll clarify:
Who you’re talking to
Get clear on the clients you most want to reach—their patterns, fears, motivations, and what they’re really looking for when they begin therapy.
Your core message
Develop a simple 1–2 sentence way to explain who you help and what you help them with.
Your website opening
Draft the first headline and copy prospective clients see when they land on your website.
Your Psychology Today opening
Write a clear, human profile introduction that helps the right clients recognize themselves in your work.
Your referral language
Create a short, natural way to describe your practice to colleagues, doctors, friends, and other referral sources.
Your messaging toolkit
Build a collection of phrases, themes, and language you can reuse across future marketing instead of starting from scratch every time.
You’ll Leave With:
• a clear working niche + messaging direction
• a 1–2 sentence core marketing message
• draft above-the-fold website copy
• a draft Psychology Today opening
• a short networking + referral blurb
• reusable marketing phrases and messaging themes
And, maybe most importantly:
A clearer sense of who you’re speaking to, what you want them to understand about your work, and what to say next.
This Workshop is For You If…
You’re a therapist in private practice—or building toward one—and:
• you know you do brilliant work, but your marketing feels vague or generic
• you keep rewriting your website or Psychology Today profile
• you struggle to explain your niche without sounding clinical, awkward, or overly polished
• you want prospective clients to read your words and think, Oh. This therapist gets me.
• you’re tired of staring at blank pages and trying to figure it all out alone
You do not need to have your niche perfectly figured out before you come.
That’s part of what we’re going to work on.
And we’re doing it somewhere that actually feels good to spend a morning.
We’ll gather at Casa de Luz in Austin for three focused hours of writing, conversation, feedback, and implementation.
After the workshop, we’ll sit down for a nourishing communal lunch together—with plenty of space to connect with other therapists and build relationships beyond the workshop itself.
Lunch is included with your registration.
Jill Hokanson, LCSW-S
Why I created Message In A Day
When I built my own practice, Heart in Mind Austin, it was a scramble to learn how to attract the clients I actually wanted to work with. Combining my background as an English Major, communications professional, therapist and leader, I developed a marketing system to fill my practice with the people I was born to serve.
Over time, that work has grown into Your Private Practice Era—a coaching arm devoted specifically to helping therapists build practices that are sustainable, aligned, and genuinely reflective of who they are.
Again and again, I see incredibly thoughtful clinicians get stuck at the exact same point:
They know how to help people.
They just don’t know how to translate everything they understand clinically into language a prospective client can immediately understand.
Marketing doesn’t have to mean becoming louder, slicker, or less like yourself.
It can simply mean learning how to say what you already know—clearly enough that the people who need your work can recognize it.
That’s what Message In A Day is for.
Message In A Day
Saturday, October 24
Casa de Luz | Austin, Texas
3-hour in-person workshop + communal lunch
Early Bird: $147
Available through Friday, October 9 at 11:59 p.m.
Regular price: $197
Limited to 18 therapists so I can offer individual feedback and support during the workshop.
If your marketing has been stuck somewhere between “I know I’m brilliant at what I do” and “I have absolutely no idea how to explain it,” I made this workshop for you. ❤️
Reserve Your Spot
Message in a Day is put on by Your Private Practice Era, an educational program of Heart in Mind Austin Psychotherapy, PLLC.